Documentary about the Albany Bulb before, during, and immediately after its emptying.
At first he refused to deliver junk mail because it was stupid, all those deodorant ads, money-making ideas and contests. Then he began to doubt the importance of the other mail he carried. He began to select first class mail randomly for nondelivery. After he had finished his mail route each day he would return home with his handful of letters and put them in the attic. He didnâ€™t open them and never even looked at them again. It was as if he were an agent of Fate, capricious and blind. In the several years before he was caught, friends vanished, marriages failed, business deals fell through. Toward the end he became more and more bold, deleting houses, then whole blocks from his route. He began to feel heâ€™d been born in the wrong era. If only he could have been a Pony Express rider galloping into some prairie town with an empty bag, or the runner from Marathon collapsing in the streets of Athens, gasping, â€œNo news.â€
Scott Galloway: Rick, over the last decade, I was fascinated when you were talking about media mix. If you had a hundred bucks to spend on media, how has that mix changed in terms of where you spend that money? And if you could only go with one platform or channel to spend money, what would that be?
[Rick] Wilson: Twenty years ago, obviously the mix was 99 to 1. Or 99.5 to â€¦
Wilson: For TV.
Galloway: Even direct mail?
Wilson: Direct mail as a persuasion tool has been dead for decades. Direct mail is good for raising money. And even that is dying off.
Galloway: So, it was all TV. What is it now? You got a hundred bucks. Where do you spend it?
Wilson: If I have a hundred bucks right now, I spend 30 bucks on cable, I spend 35 bucks on digital, I spend 15 on broadcast. And then I do a mix of other stuff out there, depending on the market and the audience. There are still markets in this country that are great for radio. Itâ€™s insane.
Galloway: What platform has the best tools? I think I know what the answer is going to be.
Wilson: The hellscape that is Facebook is the most meaningful tool of political manipulation ever devised in the history of all mankind.
-- "How the Lincoln Project Gets Into Trumpâ€™s Head," New York Magazine, July 21, 2020
Caitlin Marchetti, 23, of Guerneville, decided not to evacuate Saturday or Monday.
She and her boyfriend, Jamie Miller, 31, went to a supermarket on Sunday to see how gas stations would handle the logistics of transporting gas after the Tubbs Fire burned down some stations. The emergency gas sign near a Chevron gas station still read: â€œDue to extensive damage due to #shelter-in-place status please pull into only required drop off locations until resumption of services.â€
Ms. Marchetti was unsure how the stations would work in the long term. But she said in the meantime, she was happy to be safe.
There is a â€œsunny spotâ€ on her familyâ€™s property in Sonoma County, she said, in a reservoir where itâ€™s cool. They are making plan to put on their clothes and cross their fingers that the emergency button will go off.