Scott Galloway: Rick, over the last decade, I was fascinated when you were talking about media mix. If you had a hundred bucks to spend on media, how has that mix changed in terms of where you spend that money? And if you could only go with one platform or channel to spend money, what would that be?
[Rick] Wilson: Twenty years ago, obviously the mix was 99 to 1. Or 99.5 to …
Wilson: For TV.
Galloway: Even direct mail?
Wilson: Direct mail as a persuasion tool has been dead for decades. Direct mail is good for raising money. And even that is dying off.
Galloway: So, it was all TV. What is it now? You got a hundred bucks. Where do you spend it?
Wilson: If I have a hundred bucks right now, I spend 30 bucks on cable, I spend 35 bucks on digital, I spend 15 on broadcast. And then I do a mix of other stuff out there, depending on the market and the audience. There are still markets in this country that are great for radio. It’s insane.
Galloway: What platform has the best tools? I think I know what the answer is going to be.
Wilson: The hellscape that is Facebook is the most meaningful tool of political manipulation ever devised in the history of all mankind.
-- "How the Lincoln Project Gets Into Trump’s Head," New York Magazine, July 21, 2020
This bill, which passed the state Senate by a 33-3 vote June 22, would allow cities to grant by-right zoning approval for up to ten units in transit- and job-rich areas.
The bill is now headed to the Assembly for review.
In short, SB 902 would permit, but not require, local governments to implement zoning ordinances to permit housing projects of up to 10 units without CEQA (California Environmental Quality Act) review, if the housing is located in a transit- or jobs-rich area or in an urban infill site.
San Francisco-based State Senator Scott Wiener says that this bill “provides cities with a powerful new tool to quickly re-zone for increased density.”
The bill was introduced following the Senate defeat of Wiener’s SB 50, a controversial housing production bill that would have preempted local control of zoning.
“If SB 902 becomes law, it would be among the most powerful tools cities have to increase the number of affordable homes in our cities,” read a June 23 statement from advocacy group California YIMBY celebrating the bill’s victory in the Senate.
-- Larchmont Chronicle, July 1, 2020
Sen. Wiener Takes another Shot at Upzoning State's Single-Family Landscape (San Francisco Business Times, June 23, 2020)
YIMBY California's priority policy and legislation for 2020
Mayors London Breed of San Francisco, Sam Liccardo of San Jose, and Michael Tubbs of Stockton have all endorsed Michael Bloomberg for President, despite minimal support among their constituents for his candidacy, according to The Guardian:
There’s nothing surprising about a billionaire winning the support of the mayor of San Francisco, a city flush with tech wealth and new money.
But when the billionaire is Mike Bloomberg – and the endorsement is the latest from a string of California mayors he mentored and supported – the vow of support raises some eyebrows.
Bloomberg announced on Thursday that London Breed, San Francisco’s first black female mayor, would serve as his campaign’s chair of African Americans.
“Voters re-elected London Breed by a wide margin because she is taking on the biggest and toughest issues – and she puts progress over politics,” the former New York mayor said in a statement. “I’m honored to have her support and look forward to working with her not only to win this election, but to help make San Francisco and all of California stronger, fairer, and greener – with more affordable housing, more good jobs, and healthcare for all.”
Breed, who previously supported the California Senator Kamala Harris in the Democratic race for the presidential nomination, said on Facebook that she is backing Bloomberg because he “is the only candidate for president with a real plan for African Americans”, touting his Greenwood Initiative to increase black home ownership and the number of black-owned businesses.
All three mayors have attended Bloomberg's Harvard City Leadership Initiative program. Bloomberg was the first choice of only two percent of California Democrats in a December University of Berkeley Institute of Governmental Studies poll. He has spent $24 million on political ads in California (all other candidates have spent $5 million) and is skipping early primary states to focus on California and other Super Tuesday states.