The Communal Mind
Patricia Lockwood in The London Review of Books:
In contrast with her generation, which had spent most of its time online learning to code so that it could add crude butterfly animations to the backgrounds of its weblogs, the generation immediately following had spent most of its time online making incredibly bigoted jokes in order to laugh at the idiots who were stupid enough to think they meant it. Except after a while they did mean it, and then somehow at the end of it they were white supremacists. Was this always the way it happened?
To future historians, nothing will explain our behaviour, except a mass outbreak of ergotism caused by contaminated rye?
The word toxic had been anointed, and now could not go back to being a regular word. It was like a person becoming famous. They would never have a normal lunch again, would never eat a Cobb salad outdoors without tasting the full awareness of what they were. Toxic. Labour. Discourse. Normalise.
â€˜Donâ€™t normalise it!!!!!â€™ we shouted at each other. But all we were normalising was the use of the word normalise, which sounded like the action of a raygun wielded by a guy named Norm to make everyone around him Norm as well.
What are you swimming in that you canâ€™t describe â€“ wonâ€™t describe, because itâ€™s too ordinary?